![]() ![]() There are a lot of reasons why a practice may delay or hold off on marketing. However, without active marketing, once you retire, the name and referrers will go away leaving your partners with no lasting brand. If you are lucky you can still sustain your practice based on the name you have made for yourself in the community and the physicians that refer to you. Just as described in a previous point, in the past, a practice would grow just by delivering quality healthcare. I have also seen the ever so common battle of the younger vs. So, maybe you are thinking retirement, but are your partners? Just because you want to slow down your practice, that doesn’t mean the rest of the doctors do. Not taking your partners into consideration. ![]() If you are not thinking growth, you are probably thinking retirement. Believing that your practice can maintain its growth organicallyĪll it takes is a new competitor moving into your territory or the loss of a couple high referrals to greatly affect the profit line item in your finances.If you want potential patients to think a certain way about you, you must say it and use the channels they are listening to. How can that be?” Once I do a little research it becomes apparent that that doctor is actually marketing himself to the community.Patients are now empowered to pick their physicians and have many resources to find out information. Too many times I have heard doctors say, “I trained the guy down the road how to do joint replacements and now he is seeing more patients than me. ![]() While we still agree that you need to deliver top-notch treatment, every practice needs to utilize marketing to get their message out. Years ago, practices were built on the quality of services delivered, not the quality of the TV commercial that was produced.
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